Whispers of the wind. Ripples of the water. The purity of air. The SPRING/SUMMER2025 collection where nature’s elegance meets timeless sophistication. Ethereal pastels, grounding earth tones, and textures that whisper of coastal serenity. Every stitch, every drape—designed to move in harmony with you. Organic linen, recycled cotton, and exquisite crochet—woven with intention.

Handcrafted luxury. Sustainable at heart.

I am a fashion designer, Reda Paula, and since 2019 I have been creating my own brand for women, presenting two prêt-à-porter collections each year. All the garments I create are unique, one-of-a-kind pieces, handcrafted with sustainability in mind.

Ever since I was a child, I dreamed of designing clothes for women and being independent. I grew up in a family with a strong line of active and hardworking women. My great-grandmother was a professional seamstress who took custom orders and taught others to sew. My mother and grandmother both loved knitting and crocheting. So I always felt support and encouragement from my family to sew and create fashion.

read more