THE BRAND

Reda Paula — the designer’s name and the fashion brand — was established in 2019, Lithuania. The designer comes from a lineage of women devoted to handcraft; her great-grandmother was a professional seamstress. Every collection continues this legacy, combining meticulous craftsmanship with a modern interpretation of Lithuanian and Baltic heritage. The brand is known for creating limited-edition, handmade garments that reflect a delicate balance between nature-inspired elegance and subtle, understated luxury.

Based outside the city and surrounded by nature, Reda Paula draws inspiration from organic textures, flowing silhouettes, and the quiet strength of natural forms. Collections feature carefully selected, low-impact materials, handmade textiles, and thoughtful details such as delicate crochet, vintage-inspired cuts, and accents reminiscent of Baltic amber. All garments are produced locally in small quantities, honoring both the environment and the art of true craftsmanship.

The vision of Reda Paula is to empower ambitious women to follow their own path while embracing elegance, creativity, and authenticity. Every design expresses a timeless, elegant yet imaginative spirit, blending modernity with heritage, feminine strength, and the raw vitality of nature — a signature language that is uniquely Reda Paula.
Today, Reda Paula unites dynamic, empowered women who cherish nostalgia and a deep connection with nature, inspiring them to grow, create, and flourish together. Her clientele spans the globe, with all collections available exclusively online.

The brand showcases its exquisite collections at the Vilnius Fashion Infection Festival and has adorned renowned personalities such as Eva Longoria and Arizona Muse. Reda Paula travels the world to capture her vision, staging bespoke campaign photoshoots in breathtaking locations including Zanzibar, Tanzania, the Maldives, and Norway.

THE DESIGNER

“I grew up in a family with a strong line of active and hardworking women. My great-grandmother was a professional seamstress who took custom orders and taught others to sew. My mother and grandmother both loved knitting and crocheting. So I always felt support and encouragement from my family to sew and create fashion.

I come from a small town in a small country – Lithuania – surrounded by nature and the vivid cycle of four seasons, which continues to be one of my sources of inspiration.

After completing my Master’s degree in Costume Design in Vilnius, I interned in London with designer Emilia Wickstead, where I gained a broader understanding of the world and learned the principles of creating garments that celebrate feminine forms.

FOllowing the internship, I moved to a small town in Lithuania called Birštonas. Not far from my home, in Prienai, I established a private creative studio.” – Reda