I am a fashion designer, Reda Paula, and since 2019 I have been creating my own brand for women, presenting two prêt-à-porter collections each year. All the garments I create are unique, one-of-a-kind pieces, handcrafted with sustainability in mind.

Ever since I was a child, I dreamed of designing clothes for women and being independent. I grew up in a family with a strong line of active and hardworking women. My great-grandmother was a professional seamstress who took custom orders and taught others to sew. My mother and grandmother both loved knitting and crocheting. So I always felt support and encouragement from my family to sew and create fashion.

I come from a small town in a small country – Lithuania – surrounded by nature and the vivid cycle of four seasons, which continues to be one of my sources of inspiration.

The Reda Paula woman is elegant and strong, with a light breeze in her mind. She works with dedication and rests with sincerity. She knows how to find balance between work and rest through the freedom of her body and nature.

At Reda Paula, I design womenswear and accessories inspired by the vibrant spirit of Lithuania, creating pieces that empower women to dream and achieve their goals with confidence.

Just as Gabrielle Chanel once encouraged women to break free from corsets, I inspire them to embrace naturalness. Through my creations, I invite them to reconnect with their roots, family, nature, art, and craftsmanship. These values are woven into every ‘Reda Paula’ silhouette – earthy, authentic, yet luxurious.

My mission is to design timeless, modern yet classic pieces of the highest quality, with a flawless fit—versatile enough to accompany you through all of life’s occasions and crafted to last for years. All is made from natural and sustainable materials.

With deep respect for craftsmanship and handmade artistry, I create limited-edition designs while supporting the local community through fair job opportunities.