Today fashion sustainability topic is very popular. That’s why my new collection is the reflexion in environments pollution issue. I remember when I was a child our family was saving everything: water, electricity, food. But on the other hand we were always littering packs of ice cream through the window while taking a ride in the car. Today, our family have changed such behavior, we are trying to care more about the nature within each choice. Meanwhile societies opinion due ecologies issue is quite ambiguous. By this collection I am speaking of double standards. One part of society claims to sort of rubbish, but on the other hand they’re buying huge amounts of supplies that are thrown away used only partly. I’ve met some people who thinks it’s even ‘cool’ to throw away yesterdays food or even phone charger that is broken – some wouldn’t try to fix it, as it’s so cheep – why to bother, if the new one’s so cheep. We buy a lot & for a low cost – what hasn’t been used – is nicely sorted off. I am a fashion designer from Lithuania. In my country, I see many opportunities for how we can build sustainable and circular economy principles. We are a small country that is always chasing Western countries life style. All that is needed for a fresh fashion inspiration is right here, this is the reason why I have decided to vitalize the old Lithuanian crafts for a modern todays life. In my believe sustainability is about preserving cultural heritage. The idea of my collection is to show how traditional things can become modern & sustainable. My inspiration is everything, that is thrown away, unneeded as well as Baltic sea along with its pollution problem. To express my model design I use numerical, holes, different buttons, notes and corrugated fabric.I use natural materials like linen, wicker. Linen is an ecological and extremely important part of our nation’s cultural heritage. For quilt designs I use interstitial fabric remnants from mass sewing companies. I am collaborating with the weaver weaving from the wicker to create the collection. Handbag was created from Lithuanian carcass. It is a tribute to traditional crafts and natural local assets. A thoughtful, creative, changing, romantic rebel is a woman in the collection. Collection model silhouettes are semi-tight, lightweight, clean. Decayed light colors are dominating: white, grey, pink, emerald, natural linen. Corrugated fabric details in this collection gives a feeling of a waving sea a feeling of lightness, fragility, it reveals a sense of movement forward, life and hope. I believe that sluggishness, naturalness, cultural values, respect for the environment could be things that that would drive our minds a bit nuts.
Photographer: Vaidas Jokubauskas
Stylist: Miglė Kazėnaitė
Mua: Vytautė Žaliaškevičiūtė
Model: Laura Aleks